Before the deal was unveiled Whitbread boasted a valuation of around £7.3 billion with analysts attributing £2.3 billion to Costa Coffee, implying that Coca-Cola is paying up to a 70% premium. In terms of multiples, the deal is 24.5 times greater than Costa’s annual underlying operating profit in the last financial year.
All the latest content about Costa Coffee from the BBC. Coca-Cola to buy Costa coffee for £3.9bn 31 August 2018 31 Aug 2018. Comments. 631. Why is Coca-Cola buying Costa? Audio, 00:00:22
Related tags Coca-cola The coca-cola company Costa Coffee Coffee Coca-Cola acquired UK coffee chain Costa Coffee in 2019: and has since been expanding the brand throughout Europe. This year it’s launching in the US: where it believes it has the products, quality and strategy to take on the country’s coffee giants.
When Coca-Cola bought the company from Whitbread PLC for £3.9bn, this also included coffee vending operations, at-home formats and self-serve Costa Express machines. While the aim of the acquisition was to develop a ‘scalable coffee platform’ across multiple formats and channels, the base of the business remains on the on-trade.
Whitbread acquired Costa in 1995 for £19 million from founders Sergio and Bruno Costa now it is being sold to Coca-Cola for £3.9 billion. Coca-Cola to buy Costa Coffee for £3.9 billion
A panel of colleagues blindly tasted some to find out. Coca-Cola Co. made the largest brand acquisition in its history, saying Friday that it would pay $5.1 billion for British coffee-shop chain
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coca cola bought costa coffee